4th Eurasian Event Forum opened a serie of business events in 2015

On January 21 for the hospitality industry one of the key days of the Eurasian Event Forum (EFEA) took place, when the session "Marketing of territories. Business tourism. Two components of success" was held. Alexey Musakin, a board member of Cronwell Hotels & Resorts, Cronwell Management CEO, attended this event.

Alexey came up with one of the most burning topics of today, presenting the audience methods of forming the growth of business travel with the help of interaction between regional authorities and representatives of the hospitality industry. On the example of Russian Cronwell hotels, 65% guests of which are business tourists, is clearly shown that the development of MICE-industry can play the role of a powerful catalyst of domestic tourism, as well as the factor of innovative development of regions. Cronwell projects, implemented in public-private partnership, showed the audience that the formation of business travel market – is a field only to work together, where the first place take issues of interaction between the structures and, consequently, increase the level of MICE-services.